环京津民俗旅游涉外化特色品牌的研究

Study on the Characteristic Brand of Foreign-Related Folklore Tourism around Beijing and Tianjin

本课题旨在研究如何有效利用河北省丰富多彩的民俗文化和得天独厚的区域优势吸引通过京津周转的入境游客,实现民俗旅游的涉外化发展,从而提升河北省旅游市场的竞争力和吸引力。以民俗旅游为契机带动涉外旅游的发展将有助于把河北打造为以环京津休闲旅游娱乐基地和国际化城际型旅游目的地为目标的知名旅游目的地。

This study focuses on how to attract foreign guests of Jing-Jin areas with colorful folklore culture and unique regional advantage in Hebei Province to realize the development of folklore tourism and promote the competitiveness of the tourism market in Hebei.The development of foreign tourism helps to build Hebei as an international destination of leisure travel and entertainment.