中药进入国际市场的绿色壁垒探讨

Study on green trade barriers of traditional Chinese medicine accessing international markets

随着世界植物药贸易的蓬勃发展，各国更多地采用以技术法规、标准、合格评定程序为主要形式的技术性贸易壁垒，其中，绿色贸易壁垒对我国中药出口的影响最为深远。本文通过对中药出口国际市场时面临的三种绿色壁垒进行分析，从积极影响和消极影响两个方面总结了绿色壁垒对我国中药出口的影响，提出了绿色壁垒的应对策略，主要为推进标准体系建设，确保中药产品质量；实施绿色生产，培养绿色环保意识；推行国际认证，提升企业品牌形象。

With the increasing trade mount of herbal medicine over the world, many foreign countries took non-tariff barriers such as technical regulations, technical standard and conformity assessment procedures, of which the most far-reaching impact of green trade barriers on the export of traditional Chinese medicine. We analyzed the three green trade barriers faced by the traditional Chinese medicine assessing international markets, and summarized the impacts of green trade barriers on the export of traditional Chinese medicine from the two aspects of positive and negative, In the end of this study, we came up with some strategies to deal with green trade barriers： to promote the establishment of standard system; to ensure the quality of traditional Chinese medicine products; to implement green production; to cultivate environmental awareness; to pursue international certification; and to enhance corporate brand image.