景德镇陶瓷文化遗产的保护和传承——基于文化创意产业的视角

PROTECTION AND INHERITANCE OF JINGDEZHEN CERAMICS CULTURAL HERITAGE——FROM THE PERSPECTIVE OF CULTURAL AND CREATIVE INDUSTRY

非物质文化遗产是我国传统文化的重要组成部分,抓好非物质文化遗产保护与传承具有重要的意义。文化创意产业是一种战略性新型产业,文化创意产业具有高知识性、高附加值和强融合性等特征。因此,文化创意产业能使非物质文化遗产在继承的基础上不断发扬光大,从而使其焕发出新的生命活力。对此,分析了文化创意产业视域下的景德镇陶瓷非物质文化遗产保护和传承的必要性和可行性。

The intangible cultural heritage is an important part of the Chinese traditional culture. To well protect and inherit intangible cultural heritage is of great significance. Characterized with high knowledge, high added-value and strong fusion characteristics, the cultural and creative industry is a kind of new strategic industry. Therefore, the cultural and creative industry can make the intangible cultural heritage carry forward ceaselessly and revive on the basis of succession This paper analyzes the necessity and feasibility about Jingdezhen ceramics intangible cultural heritage protection and inheritance from the perspective of cultural and creative industry and puts forward the idea that creative culture is an important way for intangible cultural heritage protection and heritage.