开发商与居民景观认知比较研究——基于合肥市的调查

Comparative research on the landscape cognition of the real estate developers and residents: a case study of Hefei

针对我国居住区景观开发的现状及问题,以合肥市某房地产网站为调查对象,运用语义本体的方法对520个居住区广告中出现的文字内容进行统计分析,并建立居住区景观记述体系,以了解开发商对于居住区景观环境开发的侧重点。进而结合居民问卷调查,把握居民在居住区选择和居住中对景观的实际需求和喜好。研究发现,在目前我国城市楼盘的开发过程中,开发商和居民在居住区景观的认知上还有一定的差异,提出了在景观定位、景观场所、景观元素等方面,开发商应注意和市场需求相契合,关注居民的实际喜好和需求。

Considering the status and problems of the residential landscape in China, this essay takes a real estate website of Hefei as research object. This essay collects and analyzes the texts of 520 online estate advertisements in the web portal by using the method of semantic ontology analysis. A residential landscape semantic structure is established to understand the emphasis of residential landscape developments from developers. After that, it conducts questionnaire survey for residents to understand the real needs in choice and use of residential landscape. In conclusion, the gaps of the awareness for land- scape between the developers and consumers are stated. Furthermore, it suggests that developers should fit the market demand in aspects of landscape orientation, landscape places, landscape elements etc. and pay attention to the actual preferences and demands of residents.