基于企业体育文化建设的“校企合作”模式探索

School and Enterprise Cooperation Model Based on Enterprise Sports Culture Construction

运用个案研究法,以茂名石化实华股份有限公司体育文化建设为样本,对"校企合作"促进企业体育文化建设的具体操作及效果进行深入的分析,探讨企业构建企业体育文化建设的"校企合作"可行模式。

With the research method of case study and using the development of Maoming petrochemical CO.LTD.for sample study,the paper analyzesdeeply the operation and effect of school and enterprise cooperation model which promotes the construction of corporate sports culture,and Explores the feasible school and enterprise cooperation model for constructing the corporate sports culture.