摘要
新媒体--微博，电子商务为星巴克带来全新的营销模式。
Starbucks China is one of a multitude of companies that leverage Weibo to kindle loyalty among its fans and reach out to people in new markets. It constantly reaches out to its current and attracts new customers through Weibo. As a result, Starbucks China＇ s Weibo account currently has over 530,000 followers receiving news and deals from Starbucks.
出处
《中国电子商务》
2012年第18期210-210,共1页
E-commerce in China
关键词
微博
星巴克
Weibo, Starbucks
