文化产业发展中行业布局的有效性比较分析——以长三角为例

Comparative Analysis of the Effectiveness of Industrial Layout in the Development of the Cultural Industry:a Case Study in Yangtze River Delta

通过以长三角地区为例,考察文化产业发展中行业布局的区域差别,阐释江浙沪三地文化产业发展内部行业特征及优势,得出结论:文化产业行业复杂,新兴业态不断涌现,在其产业结构中,既有传统行业,也有新兴行业,各行业发展不可能齐头并进。从区域文化产业发展来看,各地区只有发挥比较优势,才能在区域文化产业发展中获得市场优势;同时,在文化产业市场激烈竞争中,重视发展新技术催生的新兴文化产业,才能率先实现文化产业结构升级,引领文化产业发展走向。

Based on a case study in the Yangtze River delta, we investigate regional differences of business layout in the development of the cultural industry; explain the characteristics and advantages of internal businesses in Jiangsu, Zhejiang and Shanghai; and conclude that businesses in the cultural industry are complex, new businesses are emerging, and traditional and emerging businesses coexist in the industrial structure with an uneven development. To develop the regional cultural industries, all regions must develop comparative advan- tages to gain market advantage; meanwhile, in order to take a lead in the industrial structure upgrade of the cultural industry and lead the development trend, the government shall focus on the development of emerging cultural businesses spawned by new technologies in the fiercely competitive market.