社会心态形成的心理机制及效应

A Tentative Study on the Psychological Mechanism of the Formation of Social Mentality and Its Effect

作为一种最为宏观和复杂的社会心理现象,社会心态的形成机制异常复杂。社会心态具有共享现实性的特征。从动力建构理论出发提出社会心态的向上模型、向下模型和互动模型,并且对社会心态互动模型中的相关重要变量,如社会认同、情绪感染、去个人化与去个体化、关系化进行阐述,可以进一步探讨社会心态的内部机制。社会心态的形成过程会带来一定的社会心理效应,如汇聚效应、多数人与少数人效应、群体极化效应、群体参照效应和皮格马利翁效应。

This article explored several theoretical questions in the study of social mentality. To begin with, it demonstrated the characteristic of ＂shared reality＂ of social mentality. Next, it brought forward the the- oretical model of social mentality --upward model, downward model, and interactive model and elabora- ted the important variables concerned in the interactive model of social mentality, such as ＂social identity＂ ,＂ e-motional contagion＂, ＂de - individuation＂, ＂de - personality＂, ＂guan - xilization＂, ＂embedization ＂. Eventually,the paper analyzed the core mechanism and psychological effect of social mentality on the basis of the previous a- nalysis. The psychological effect of social mentality includes ＂convergent effect＂ ,＂ majority influence＂ ,＂ minori- ty influence＂, ＂group polarization＂, ＂group - reference effect＂, ＂Pygmalion effect＂.