论企业对企业营销的模式与特征

On the Patterns and Features of the Enterprises in Managing the Enterprises

西方发达国家非常重视企业对企业 (BtoB)营销理论的研究与应用 ,而我国只是近来在发展电子商务过程中才开始使用BtoB营销这个术语 ,关于这方面的理论研究还很落后。因此本文就企业对企业营销的概念、企业对企业营销的模式及其基本特征等基本问题进行了探讨。

Western developed countries pay great attention to the researches on business to business marketing (B to B) theory and applying to it. With the development of internet business in China, the terms of B to B marketing is used recently.But the research work of B to B Marketing is lag behind of the practice This paper gives out a systemetic analysis on the concept of B to B marketing, B to B marketing system and its characteristic.