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网店进入“烧钱时代”

online Shops are into the "burn times"
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摘要 "今年淘宝交易额将超过1万亿元,相当于去年陕西省整个GDP,未来还会从1万亿元向10万亿元挺进",在2012年的全球网商大会上,阿里巴巴集团董事长马云对电子商务的前景十分看好,同时坦言,未来网商将呈现"小而美"的态势。仅两年时间,淘品牌数已由2010年的数十家,发展到目前的近200家,其中不乏年销售额5亿元规模的品牌。 Taobao transaction volume this year will be more than 1 trillion yuan, equivalent to the entire GDP of Shaanxi Province last year, the future will be one trillion yuan to 10 trillion yuan, global network operators General Assembly in 2012, Alibaba Group Chairman Jack Ma says e-commerce is very promising, and also frankly, he says network operators will show a 'small is beautiful'. Only two years time, Amoy brand has developed from dozens in 2010 to nearly 200, many of them are the size of the brand with annual sales of 500 million yuan.But at the same time, the shop also entered the era of the 'burn' of small investors. Many fortune online shopping, many people are preparing to embark on the electricity supplier 'rich way. Note, however, that 'no money venture to open shop' era has passed, and continuously improve the threshold of the shop, were prohibitively high costs of online advertising, a low and then low profit margins, it all makes open net shop is no longer a simple matter, take those online shopping payments has become increasingly difficult to earn ... Today, many shop opened a few days it was forced to turn off, as well as the long-term unattended operation hibernation. Now it is easy to open an online shop but hard to buy the goods.There were few shops online,people can easily see you.But now,if you have nothing unique that will be lost in the vast shop easily. Afforestation : the common method for strategical development transformation of China's urban and rural
出处 《上海经济》 2012年第11期58-59,共2页 Shanghai Economy

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