官员的媒介“脸谱”与国家形象

Officials' Medium"Mask" and National Image

官员是国家形象的最具代表者和直接体现者。信息时代的官员形象已经不仅仅是官员的个人行为,而且影响着社会公众对官员形象的体认以及良好国家形象的建构。媒介对官员形象传播的扁平化以及负面报道得过多,容易引发社会公众对官员的刻板印象。而全面提升官员素质以及加强对媒体的规制和引导,是救赎与重塑官员形象危机,建构健康、积极、良好的中国国家形象的重要方面。

Officials are the most representative and direct embodiment of the national image, for in the information age, their image not only reflects their own individual behavior but also affects the acceptance of the offi- cials＇ image by the public and the construction of a good national image. As the excessive negative reports of offi- cials＇ image may lead to the stereotypic impression of officials on the part of the public, one important way to redeem and remodel the image crisis of officials and to construct a healthy, positive and favorable national image is to enhance the officials＇ quality and strengthen media regulation and guidance.