城市品牌与城市竞争力的相互作用

Interaction between Urban Brand and Urban Competitiveness

城市品牌的有效定位与提升对一个城市的发展会产生巨大的促进作用,而城市的发展会进一步带动城市竞争力的增强;城市竞争力的增强反过来又会提升城市品牌的知名度和影响力。界定城市品牌与城市竞争力内涵,全面、深入地理解二者之间的相互作用关系,有利于城市在全球化的竞争中获得更大的竞争优势,提高城市的竞争力和影响力。

Effective positioning and promotion will play a huge role in improving the development of a city. And the development of a city will enhance the urban competitiveness. Urban competitiveness enhancement, in turn, will promote urban brand awareness and its influence. It is important to define the connotation of urban brand and urban competitiveness and deeply understand the interaction between them, which will be conducive to improving the urban competitiveness and increase its influence. Thus, a city will gain a greater competitive advantage in global competition.