个性礼盒设计与制作探讨

Discussion on the Design and Manufacturing of Individualized Packaging

以个性礼盒为论述对象,探究了个性礼盒在商品市场激烈竞争中的优势。提出了如今在琳琅满目的商品中,结构单一的包装已不能引起消费者的购买欲,而个性化包装已经成为一种趋势,它不仅能够通过包装的外形吸引消费者,而且能够促进商品的销售。通过自然界给予人类的实物,研究了个性礼盒设计的艺术性和可能性,并提供了多款设计案例以及平面展开图,为设计师打开了设计的思路。

In the severe competition of today＇s market, simple-structured packaging cannot attract the customers any more, while individualized packaging has now become a trend. Individualized packaging can not only attract customers with its shape, but also improve the sale of the product. In this article, with the help of nature, the artistry and possibility of individualized packaging is studied, and several different-styled designs, cases and outspread drawings are provided for designers to open their mind.