商业模式结构复杂性的维度及测量研究

Dimensions and Measurement of the Structural Complexity of Business Model

从商业模式概念出现至今,商业模式结构一直备受研究者们关注。鉴于以往研究对商业模式结构缺乏从整体的系统视角进行分析,本研究基于复杂适应系统(CAS)理论并借鉴前人观点构建了从整体层面分析商业模式结构特征的构念——商业模式结构复杂性,并通过探索性和验证性因子分析方法开发了一个具有良好的信度和效度的商业模式结构复杂性测量模型。该模型包括交易主体多样性、交易关系多重性和交易规则灵活性三个维度和14个测项,这三个维度之间具有显著的相关性。该构念的开发和测量模型的建构将为今后学术界描述商业模式前因及后果的全貌提供理论依据和操作工具,也将为企业界分析自身商业模式结构以指导其管理实践提供参考和依据。

As the concept of business model appears, the business model structure has always been paid close attention. Previous studies tend to lack of analyzing the characteristics of business model structure from the overall system perspective. This study based on CAS theory and previous views to construct the structural complexity of business model for analyzing business model structure from a whole level, and developed measurement model of the structural complexity of business model by EFA and CFA, which has a good reliability and validity. This model includes three dimensions which are diversity of the trading agents, multiplicity of the trading relationship, flexibility of the trading rules and 14 items ,and there are significant correlations between three dimensions. The development of construct provide theoretical basis and operational tools to describe the whole picture of antecedents and consequences of business model,and provide reference and basis for enterprises to analyze their own business model structure.