金鹰奥莱城的SWOT分析及战略选择

SWOT Analysis and Srategic Choice of Golden Eagle Outlets

战略规划对企业具有举足轻重的地位,恰当的战略可以为企业的发展指明方向。SWOT分析法综合考虑企业内外部的因素,为企业选择最佳的经营战略。本文采用SWOT分析法对金鹰奥莱城进行深入细致的研究,通过分析影响该企业的内外部因素,探索金鹰奥莱城的战略选择。

Strategic planning is of vital importance to an enterprise.The proper strategy can indicate the development direction for enterprises.SWOT method takes internal and external factors into consideration and is able to provide optimal option for enterprises.Based on the SWOT analysis,the paper carries out a deep study of the Golden Eagle Outlets.It also,through the analysis of the internal and external factors affecting the Golden Eagle Outlets,explores its strategic choice.