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2006-2011年在线评论研究:主题分析和趋势展望 被引量：11

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摘要 在线评论作为新的网络口碑形式成为企业和消费者决策的重要信息来源,在理论和实践方面备受关注。基于Web of Science数据库2006-2011年在线评论相关文献的梳理和归纳,得出当前在线评论研究主题集中于在线评论对销售绩效、营销策略和消费者购买行为的影响,在线评论特征和在线评论信息挖掘方法五个方面。但总体而言,现有的研究还处于起步阶段,涉及的行业较狭窄,研究结论的普遍性还有待进一步深入。
作者 马艳丽 胡正明
机构地区 山东大学管理学院
出处 《经济与管理评论》 2012年第6期69-75,共7页 Review of Economy and Management
关键词 在线评论 网络口碑 消费者行为 研究主题
分类号 F014.5 [经济管理—政治经济学]
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参考文献37

  • 1Chen,Y.B.and J.H.Xie,Online consumer review:Word-of-mouth as a news element of marketing communica-tion mix.Management Science,2008.54(3):477-491.
  • 2Park,D.H.and J.Lee,eWOM overload and its effecton consumer behavioral intention depending on consumer in-volvement.Electronic Commerce Research and Applications,2009.7(4):386-398.
  • 3Mudambi,S.M.and D.Schuff,What makes a helpfulonline reviewsA study of customer reviews on AMAZON.COM.Mis Quarterly,2010.34(1):185-200.
  • 4Hennig-Thurau,T.and G.Walsh,Electronic word-of-mouth:Motives for and consequences of reading customer ar-ticulations on the Internet.International Journal of ElectronicCommerce,2003.8(2):51-74.
  • 5Litvin,S.W.,R.E.Goldsmith,and B.Pan,Electronicword-of-mouth in hospitality and tourism management.Tourism Management,2008.29(3):458-468.
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同被引文献98

  • 1邝怡,施俊琦,蔡雅琦,王垒.大学生认知需求量表的修订[J].中国心理卫生杂志,2005,19(1):57-60. 被引量：51
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  • 6Chert Y, Xie J. Online consumer review:Word-of- mouth as a new element of marketing communication mix [ J ]. Management Science, 2008,54 ( 3 ) : 477 - 491.
  • 7Chevalier J A, Mayzlin D. The effect of word of mouth on sales: Online book reviews [ J ]. Journal of Marketing Research, 2006,43 ( 3 ) : 345- 354.
  • 8Hao L, Li X, Tan Y, Xu J. The economic role of rat- ing behavior in third-party application market [ C ] // International Conference on Information Systems 2011 Proceedings. Shanghai, 2011:26.
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引证文献11

二级引证文献56

经济与管理评论
2012年 第6期

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