摘要
从广西气象新闻报道现状、广西气象电视节目现状、气象节目制作等方面,结合公众在数字化时代背景下的接收电视信息心理,以新闻性、品牌价值、受众为理念,来策划广西气象新闻类节目。并探讨制作一档高质量的气象新闻节目所面临的困难与挑战,以及就如何提升广西气象部门的形象和品牌价值,提出发展思路。
Basing on the status quo of Guangxi meteorological news, combined with the public＇s need under digi- tal age, the meteorological news programs were planed. It shows the difficulties and the challenges during the production of a high quality weather news programs. Then some suggestions are put forward to enhance Guangxi meteorological department＇s image and brand value.
出处
《气象研究与应用》
2012年第3期109-111,46,共4页
Journal of Meteorological Research and Application
关键词
气象影视
气象新闻
气象服务
品牌价值
气象记者
meteorological video＆audio, meteorological news
meteorological service
brand value
meteorologi- cal reporter
