C2C模式下女装品牌推广中存在的问题及其改进措施

The Problem and Solution of C2C Model in Popularizing of Female Fashion Brand

C2C模式仍然是电子商务中的一个重要角色,当前在C2C网络商务平台下时尚品牌女装个性不足,消费安全感不高,网站信用评价模型不完善,信用评价等级设计过于简单,不能完全科学、真实地反映出卖家信用度。因此,需要完善网站信用评价体系;完善经营行为,进行规范化操作;综合利用多段网络营销手段,加强品牌策划与推广;利用网络广告,改善顾客关系。

C2C model still plays an important role in the electric business. Until now the famous fashion brand of C2C platform are in comnlon. The index of security feeling is low. The model of credit rating is not perfect, the level of credit rating is too simple, it can＇ t fidly reflect the credit rating truly and scientifically. For this reason, this essay presents solutions.