泰山茶文化旅游资源的开发策略与路径

The Development Strategies and Methods of Taishan's Tea Culture Tourism Resources

泰山地区发展茶文化旅游具有重大的经济与社会价值,有利于当地的生态保护与可持续发展。借助泰山现有的历史与文化资源,借力发展中的泰山地区茶产业,发展茶文化旅游是可行的。泰山茶文化旅游资源的开发目标要求泰山地区茶品牌的做大做强;当地相关行政部门与企业、高校应合作设计茶文化旅游线路,塑造茶文化旅游形象;扩大媒体宣传,培养高端人才,最终打造出具有区域辐射力和全国影响力的泰山地区茶文化旅游品牌。

The development of Taishan tea culture tourism has great economic and social value, which is conducive to the local ecological protection and sustainable development. With the help of the existing Taishan history and culture resources, leveraging the development of Taishan tea industry, the development of tea cul- ture tourism is feasible. The development objectives of Taishan tea culture tourism resources require Taishan tea brand to be bigger and stronger; the local administrative departments and enterprises, colleges and univer- sities should cooperate design tea culture tourist routes, shaping the tea culture tourism image; expand the media publicity, cultivating high - end talent so as to ultimately create a region with the radiation force and the influence of tea culture tourism of Talshan area brand.