软实力背景下中国武术产业发展研究

Research on the Development of Wushu Industry Under the Background of the Soft Power

在软实力发展背景下大力发展武术产业是时代所需,武术产业发展对中国软实力的构建具有重要意义,武术产业的发展能很好地将武术蕴含的文化元素输送到各个角落,影响人们的思想观和价值观,有助于中国树立勇于拼搏、自强不息的良好形象和追求和谐、共同繁荣的和平崛起的大国形象,从而提升中国的软实力地位.在软实力背景下中国武术产业在发展过程中应该体现愉悦享受、平凡真实的技击搏斗、武德精神等文化品格.武术产业发展应围绕武术丰富的文化内涵,挖掘其能开发的文化符号,打造武术产业品牌,通过各种传媒渠道、政府扶持等途径最大范围地扩大消费群体,拓展武术产业的发展空间,充分发挥武术产业在国家软实力提升过程中的文化作用.

The development of wushu industry is the need of the era under the background of soft power. The development of martial arts industry is of important significance to Chinese soft power construction, and the martial arts elements carl be transported to each corner through the martial arts industry development. It can affect people＇s ideology and values,help China to establish a good image of the unremitting self-improvement,the country image of the pursuit of harmony, common prosperity, and peace rising so as to improve our country＇ s soft power status. Under the soft power,wushu industry should embody the cultural character：enjoyment,real fight- ing, martial spirit,etc. The development of wushu industry should focus on martial arts＇ rich cultural connota- tion ,excavate its cultural symbols,then build the martial arts industry brand. At the same time we should expand the consumer groups, expand the development space of wushu industry through various media, government support and other ways,and make full use of wushu industry＇ s cultural role in the process of national soft power＇ s rise.