略谈提高现代企业营销效率三要素

Study on Three Factors of Marketing Efficiency Improvement for Modern Enterprise

指出了提高营销效益是现代企业生存与发展的关键 ,从经济管理的角度出发 ,阐述了把握市场定位、重视现有产品资源以及广告策略运用三要素在提高现代企业营销效率中的重要性 ,并提出了一些的具体操作措施。

In this paper, the author pointed out that the marketing efficieucy improuement was the key of modern enterprise development and existeue, stated the importance of the marketing position establishment, product resource utilization and advertisement in marketing efficiency improvement for modern enterprise in ciews of business management, at the same time, someoperation plans were brought out.