齐鲁文化与现代视觉传达设计——融入地方文化特色的艺术设计教学初探

Qilu Culture and Modern Visual Communication Design:Culture with local Characteristics on the Teaching of Art Design

齐鲁文化是中国传统文化的重要源头和资源,它为我们设计艺术的本土化发展提供了强大的精神支撑和创作源泉,对我们研究视觉传达设计奠定了良好的理论基础。作为山东地方高校,在视觉传达设计教学中融入地方文化特色,挖掘并继承充分体现中国传统精神本质的齐鲁文化内涵,将对我们的视觉传达设计发挥积极的作用。

Qilu culture is an important source and the resource of Chinese traditional culture,which has provided powerful spiritual support and creation source for the localization development of our art design,and has laid a good theoretical basis to our research of visual communication design.As a local college in Shandong,to embody the local culture characteristic into the visual communication design,to explore and inherit the connotation of Qilu culture,which fully embodies the essence of Chinese traditional spirit,will play a positive role in our visual communication design today.