大众文化情绪与享乐主义

Popular culture emotion and hedonism

文化情绪指特定时期社会文化心理和精神气质的总体状况。与印刷文化所代表的理性主义对欲望的严格监控不同,以当代传媒为载体的视觉文化,着力唤起大众的感受性和直接体验,以夸张的形式诱导欲望的膨胀,将批判意识转换为享乐意识,将感官享乐幻化为快乐和幸福。大众生活中弥漫的享乐主义情绪映射出当代文化的深刻危机。强化主流意识形态调控、提升个体道德自觉、回归理性主义批判是化解文化危机、抵制享乐主义侵蚀的根本出路。

Cultural emotion refers to the sociocultural and spiritual temperament at a given point of time. It is different from the rationalism of the printing culture, it takes media as the carrier of visual cul- ture ,arousing public feelings and direct experience, and converting critical consciousness to awareness of pleasure,sensory pleasure to joy and happiness, with exaggerated form and induced expansion of desire. The hedonistic mood in public reflects a deep crisis of culture. So, the regulation of mainstream ideology,in- dividual moral consciousness and rational criticism are the fundamental way out.