潜在绿色产品制造商进入市场的生产策略研究

Research on the Production Strategy of Green Products Potential Manufacturers into Market

本文研究了市场在位者生产非绿色产品时,潜在制造商采用的不同生产策略对其进入市场的影响。文章首先分析了三种情况下潜在制造商进入市场的条件,这三种情况分别是:潜在制造商只生产非绿色产品、同时生产非绿色产品和绿色产品、只生产绿色产品。接着,采用数值分析,给出了潜在制造商的最优生产策略。研究表明,采取绿色产品的生产策略是潜在制造商的最优选择:当潜在制造商决定进入市场时,采取绿色产品的生产策略可以降低进入门槛;当潜在制造商已经进入市场后,采取绿色产品的生产策略可以增加利润,提高自身竞争力。

When market possessive manufacturer produces non-green products,the different production strategies of potential manufacturers have different impacts on market access conditions.Firstly,the critical condition for potential manufacturers to enter the market is analyzed in three cases,these three cases are： potential manufacturers only produce non-green products,and potential manufacturers also produce non-green products and green products,and potential manufacturers only produce green products.Then,by numerical analysis,the optimal production strategy of potential manufacturers is given.The results show that,Engaged in the production of green products is the best choice for potential manufacturers.When potential manufacturers decided to enter into the market,the production of green products can reduce the barriers to entry market;when potential manufacturers have entered into the market,production strategy to green products can increase profits,and can enhance his competitiveness.