“季”播理念对电视节目创新编排的启发

Edification on New Thought of TV program

我国电视界借鉴了美国按"季"播出的理念,"季"播理念在我国电视市场的发展本土化过程显现出一些特点,通过对这些特点的分析,可以使我国的电视业更准确地把握"季"播运作,对节目进行优化编排,能够有针对性的捕获更多观众,从节目编排策略方面获得竞争优势。本文正是在肯定了"季播"运作的价值的前提下,从"季播"在我国电视市场的本土化过程中所显现的特点,来探讨适合我国国情及观众收视习惯的电视编播创新策略。

Chinese TV borrows ideas form American and transmits as period.With the development,according to analyze the features,our can attract more audiences and get more advantages.This paper is discussing the new strategy from the features of the TV program arrangement.