畲族文化的网络传播策略——以福建宁德为例

Surveys on Media Utilization by Villagers of She Ethnic Group——Taking Ningde,Fujian as an example

随着信息化时代的到来,媒体与民族文化传播之间的关系越来越密切。以福建宁德为例,提出了畲族文化的网络传播目标及策略,即要以提高文化自觉、展示民族自信为目标,树立畲族独特的文化品牌形象,搭建官方和民间的网络传播平台,加强新旧媒体的整合互动,开拓从虚拟到现实的互动满足等。网络虽然有其局限性,但毕竟为畲族传统文化带来了传承发展的新契机。

Information technology has become the trend of the times, and has been closely related with the communication of ethnic cultures. With Ningde of Fujian Province as an example, the objectives and strategies are proposed in the present paper for the communication of the culture of She ethnic group by means of internet： to increase cultural awareness and display the self-confidence of the ethnic group; to establish the image of the unique cultural brand of the ethnic group; to set up official and folk network platforms for the dissemination for the ethnic culture, to intensify the integration and interaction between old and new media, and to develop both the virtual and real interactive satisfaction. In a word, the internet has its limitations, but it brings in the opportunities for the development of the declining culture of She ethnic group.