困境与反思:中国文化对外传播的现状与趋势——香港浸会大学“世界舞台上的中国文化”国际学术会议综述

Status quo and trend of China's international cultural communication

基于香港浸会大学举办的"世界舞台上的中国文化"国际学术研讨会,尝试以多角度和还原语境的学术视角,从规范文化产业和创意产品、重塑中国文化走出去的语言载体和形象、强化大众媒介的功能及话语权,多方板结"中国文化软实力"等方面展开关于传播路径的探讨,并提出中国文化应传承与创新并行,多元性与独立性并存。

The status quo and trend of China＇ s international cultural communication have drawn lots of scholars＇ at- tention and introspection. Based on the survey of the international symposium ＂ Chinese Culture on the World Stage＂, which is sponsored by Hong Kong Baptist University, we summarize the dilemmas and reflections on the in- ternational spread of Chinese culture from multiple perspectives such as reshaping the image of language for Chinese culture, establishing norms of cultural industries and creative products, strengthening the function of the mass media and discourse power and ＂ soft power of Chinese culture＂. We come to the conclusion that there should be coexis- tence of diversity and independence, and the heritage and innovation in Chinese culture.