我国家电企业分销渠道问题研究

Study on Distribution Channels of Household Electrical Appliances Companies in China

我国家电企业的竞争日趋白日化,家电各生产厂商无论是产品、价格还是促销等方面的竞争都出现同质化的现象,分销渠道这一环节的管理越来越得到家电企业的重视。文章在阐述家电行业现状的基础上,通过分析我国家电企业分销渠道的模式、特点,总结出分销渠道的发展趋势。

Chinese appliances industry is faced with more and more stronger market competition. Homogeneity a common phenomenon in the present market of household appliances.This paper based on the analysis of present situation of China＇s household electrical appliance enterprises , through the analysis of the pattern of distribution channels, channel characteristics, summed up the future development trend.