摘要
笔者试图从价值链演变的角度切入中国电视真人秀经济的动态变化。首先,本文从市场、技术和制度三个层面解析了价值链演变的原因,然后,分析了传统真人秀节目价值链的构成。以此为基础,笔者结合2005年～2010年相关统计数据,对真人秀节目价值链演变开展了对比分析,并得出结论:真人秀节目市场规模日益缩小,价值创造能力锐减。整合后的"制播"环节日益垄断,央视等强势电视台价值获取能力提升。
This paper studies the dynamic changes of Reality TV industry by analyzing changing factors in value chains, including mar- ket, technology and system and the value chain structure of traditional Reality TV. With statistic data of China Reality TVs during 2005 to 2010, a comparative analysis of value chain changes of Reality TV is made accordingly. It is concluded that, the market of Reality TV is shrinking and value creation capacity is decreasing.
出处
《经济经纬》
CSSCI
北大核心
2012年第6期72-76,共5页
Economic Survey
基金
国家社科基金重大项目(11&ZD012)
关键词
真人秀
价值链
演变
制度变迁
市场结构
技术进步
Reality TV
Value Chain, Transition
System Change
Market Structure
Technology Development
