我国便利店发展现状及营销模式探析

On the Developing Situation and the Marketing Model of the Convenience Stores in China

便利店以其灵活的经营方式,配合越来越多的便民服务内容,已经成为零售业态发展的新宠,但国内的便利店大多数发展却不尽如人意。一方面,便利店没有与超市形成错位经营;另一方面,便利店的"便利性"体现不明显。为了改变这一现状,便利店应采用"便利店+电子商务"新的营销模式。

Convenience stores are popular because they are flexible convenient. But most convenience stores＇ service should be improved. On the one hand, the convenience stores are not separated from the supermarkets. On the other hand, the features of convenience stores aren＇t obvious. In order to improve the situation, the convenience store shall adopt a new marketing mode of ＂convenience store ＋ e-commerce＂.