摘要
随着市场竞争的加剧,越来越多的企业认识到品牌的重要性。文章介绍了几种常用的促销工具,分析了其利弊,并指出促销活动一定要适度,否则将影响企业的品牌资产。
With the intensification of market competition,more and more companies recognize the importance of the brand.This paper introduces several popular promotional tool,analysis of it＇s advantages and disadvantages,think that promotional activities must be appropriate,otherwise it will affect the company＇s brand assets.
出处
《企业技术开发》
2012年第10期94-95,共2页
Technological Development of Enterprise
关键词
促销工具
品牌资产
影响
promotional tools
brand assets
influence
