供电企业营销主管考核指标体系设计

Design of the Assessment Index System for Marketing Supervisor of the Power Supply Enterprise

我国供电企业营销主管的考核工作一直处于形式化、考核指标设置欠缺、考核结果应用不利的状态,使得企业考核评价工作不能发挥其激励和引导的作用。对供电企业营销主管的岗位职责及性质进行分析,总结其考核的主要内容,通过问卷调查和相关软件对所收集的数据进行分析,最终为供电企业营销主管的考核建立综合评价指标体系。

Power supply enterprises in China Marketing Director of the appraisal work has been in a formal ap- praisal, appraisal index set, lack of application of examination results adverse condition, it causes the enterprise to evaluate the work can＇ t really play its incentive and guidance function. In this paper, we will analyze the post duty and the nature for Marketing Supervisor of the Power Supply Enterprise, summarize the evaluation main content, analyze the collected data through the questionnaire survey and data analysis software. In the end, set up an assessment index system for marketing supervisor of the Power Supply Enterprise.