客家文化研究与客家文化的产业化——论客家文化产业的建构方向

On the Establishment Orientation of Hakka Cultural Industry

建构客家文化产业，已经成为客家地区发展经济、带动旅游观光的主要策略。客家文化产业的建构必须将客家传统产业转变成文化产业，配合适当的产业发展策略，加上文化观光形式，才能促进客家地区经济振兴；客家文化产业经济必须加入客家历史与人文资源，结合客家文化图像，呈现更多客家特色，成为具有客家精神的文化产品。建构具有历史意义的文化商品、文化特色产业以及文化符码旅游意象，是客家地区发展文化观光、招睐人潮的重要方向。

Establishing Hakka cultural industry is a tactic to develop economy and boost the tourism in Hakka region. This essay aims to analyze the directions of Hakka cultural industry. To revive the economy in Hakka region, transferring traditional industry to cultural industry is a must. In addition, while constructing Hakka cultural industry and planning the tourist activities we have to rein- force the contents of Hakka culture. With proper strategy, not only Hakka culture industry can be displayed perfectly but the tourists can identify the Hakka images and willing to revisit Hakka tourist attractions which enhance added value and marketing effectiveness.