江西高校图书馆网络形象实证分析

Empirical Analysis of Network Image on University Libraries in Jiangxi

高校图书馆承担着重要的社会教育功能,在信息时代背景下塑造良好的网络形象,是高校图书馆提高自身竞争力的关键所在。基于内容分析法对江西19所高校图书馆网络形象与中国10所部属高校进行比较,建立5个一级类目,45个二级类目的具体指标评价体系,江西高校图书馆的网络形象存在一定的差距和问题,欠发达地区高校图书馆应从多个路径建立良好的网络形象。

University Libraries play an important role in social education.Building good network image of universities libraries is the key to enhance their competitiveness in the information age,when they are facing new challenges and opportunities.By the content analysis method,this paper makes use of the content Parameters Evaluation System（five categories of A-Level and forty-five specific categories of B-Level） to study the network image of nineteen university libraries in Jiangxi,and analyze the discrepancy between the network image of the top ten Chinese universities and of the nineteen universities in Jiangxi by comparison.Some problems in the libraries are pointed out and relevant suggestions to build better network image of libraries in undeveloped areas are also put forward at the end the paper.