出版社网站赢利模式初探

On the Profit Mode of Press Web-sites

出版社网站是传统出版社正在加强建设的基础工作,出版社网站功能的现状不容乐观。当前出版社网站主要有数字出版、电子商务、在线教育和网络广告等四种赢利模式,这四种赢利模式都存在不同程度的问题。改变观念、完善机制、建设团队是网站赢利的重要前提条件。

The press web-sites are the working bases for the traditional press which are under construction,but the functions are not so ideal.Today,the press web-sites have four forms——digital press,e-business,education online and web-ads,which face different problems.The main pre-conditions for web profit are view-points changes,mechanism improvment,and team-construction.