企业外部环境、绿色经营策略与竞争优势关系研究：以环境效益为调节变量

The relationship among external business environment,green business strategy,and competitive advantage by taking environmental performance as a moderator

既往的文献在研究企业实施绿色经营策略对于竞争优势的影响作用时,很少将企业外部环境与绿色经营策略结合起来进行分析,同时也忽略了环境效益在其中的调节作用。本文以环境效益为调节变量,提出了企业外部环境、绿色经营策略与竞争优势理论模型,并结合我国浙江绍兴与江苏吴江89家化工印染企业的问卷调查进行了实证研究,研究发现:(1)企业外部环境对绿色经营策略与竞争优势都产生显著的正向影响;(2)环境效益在绿色经营策略与竞争优势之间起到显著的正向调节作用。研究结果明确了企业外部环境与环境效益在企业实施绿色经营策略中对于竞争优势的影响作用,进一步完善了前人的研究结论,同时也为我国企业实施正确的绿色经营策略提供了建议。

The prior literatures have rarely combined the external business environment with green business strategy, when they researched the impact of green business strategy implementing by enterprises on the improvement of competitive advantage, and they also ignored the moderative effect caused by the environmental performance between green business strategy and competitive advantage. By taking the environmental performance as a moderator, a theoretical model of the external business environment, green business strategy, and competitive advantage is built, and the empirical research is conducted by combining the question- naire survey of 89 chemical printing and dyeing enterprises in Shaoxing, Zhejiang Province and Wujiang, Jiangsu Province. The results show that （ 1 ） external business environment has a significant positive effect on both green business strategy and competitive advantage; （2） environmental performance plays a significant positive moderative role between green business strategy and competitive advantage. It becomes clear that the impact due to both external business environment and environmental performance on competitive advantage while enterprises implement green business strategy ; and the fact further perfects the results of the previous studies; meanwhile, it provides some cecommendations for China＇ s enterprises to rightly carry out green business strategy.