国外数字图书馆宣传推广模式研究

Research on Promotional Models of Foreign Digital Libraries

国外对数字图书馆推广的研究方法主要有实际调研、理论研究、个案研究。调研显示,国外数字图书馆进行宣传推广有一系列模式,首先分析不同类型的用户需求,根据需求配置多种类型数字资源,其次拓展原有的信息展现形式,最后通过个性化服务以及配合多种宣传途径进行推广。

This paper analyzes the research methods of digital library promotion abroad based on a set of related research papers. The methods contain practical survey, theory study, and case study. The foreign digital libraries take a series of patterns to promote their resources and services. First they study requirements of different kinds of users, and acquire variety resources. Then they integrate the information and display them through different portals. Finally they provide personal and customized services, and propagandize digital library with other promotion methods.