旅游目的地品牌识别系统设计研究——以常州旅游目的地为例

Study on Tourism Destination Brand Recognition System Design——Take Changzhou Tourist Destination as an Example

旅游目的地品牌识别系统设计由名称设计、标识设计和标识语设计三个部分构成。常州旅游目的地的品牌名称可以设计为"文化体验之都",品牌标识设计为以恐龙和中国龙卡通形象为主题的图案,品牌标识语设计为"品味龙城,乐享常州"。

Tourism destination brand recognition system design consists of the brand name, brand identity and brand slogan. Changzhou tourism destination brand can be designed as the ＂ capital of the cultural experience＂. Brand identity can be designed as dinosaurs and Chinese Dragon cartoon - themed patterns, and brand slogan can be designed as ＂taste of longcheng, enjoy Cbangzhou＂.