基于价值创新的企业战略探析

An Empirical Study on the Value-Innovation-Based Business Strategy

随着经济的快速发展,企业内外部环境变化激烈,顾客需求多样化,市场竞争白热化。这些变化都要求企业寻求一种适应环境发展变化的战略来保持企业在市场中的持续竞争优势。价值创新作为企业寻求快速成长的战略选择,在确定市场方向方面是不可或缺的内容。价值创新作为一种新的战略逻辑,已经在一些企业的战略实践中显现出了巨大的效力,是企业在知识经济背景时代下摆脱红海取得成功的首选战略。

With the fast development of Chinese economy and violent varies of the internal and external environment of companies,consumers’ demands are becoming more and more multiple.under this background,it needs companies to seek for a new strategy to suit the environmental changes and keep a sustainable competition advantage.Value innovation,which is a strategy choice,is an indispensible tool in deciding market direction.Value innovation has shown its great effect in some companies’ strategy practice,and it must be a first choice to get out of the red sea under the background of knowledge economy area.