大别山区特色美食旅游开发策略研究

Research on the Dabie Mountain Area Characteristics of Food Tourism Development Strategy

大别山在悠久的历史发展过程中,形成了独具特色的大别山特色美食。发展别山特色美食旅游具备得天独厚的优势,前景广阔。大别山特色美食旅游是饮食文化与旅游高度结合的专项旅游,是文化消费的高级形式,是体验旅游的重要类型。但是当前有大别山美食旅游存在观念落后、信息密度低、分散开发和参与性体验不足等问题。应该从宏观、中观和微观三个层面实行"高瞻远瞩、瞄准方向和营销制胜"策略。在未来,大别山特色美食旅游新形态将不断涌现、旅游消费者群体将不断扩大和社会功能将日益彰显。

Tthe Dabie Mountains in the long historical development process,the formation of a unique feature of the Dabie Mountain food.The development of mountain tourism with the advantage of characteristic food be richly endowed by nature,has broad prospects.The Dabie Mountains Tourism is the characteristic food catering culture and tourism height with special tourism,is the advanced form of cultural consumption,is an important type of experience tourism.But the mountain food tourism concept behind there,low density of information,distributed development and participatory experience problems.Should from the macro,meso and micro three dimension ＂ look far ahead from a high plane,pointing direction and strategy of marketing success ＂.In the future,the Dabie Mountains characteristic food tourism will continue to emerge,a new form of tourism consumer groups will continue to expand and social function will be increasingly remarkable.