是娱乐,也是理想——积极娱乐视角下的张生形象

Entertainment and Ideal——ZHANG Jun-rui's Image under the Positive Entertainment Perspective

积极娱乐视角联系故事流传过程中观众读者的娱乐和精神需求对人物形象形成产生的影响,考察人物动作的逻辑和内涵,把握人物性格和典型意义。在积极娱乐视角下,张生形象作为文化消费和审美的对象,其形象设计和动作安排是天才作家在积极娱乐作用下,对民间长期集体创作的琢磨激扬而成,不仅增强了人物形象本身和全剧的娱乐效果,而且充溢着理想人格的魅力。张生是理想典型,其典型意义在于不满现状,反抗束缚,用真心志诚和知识智慧征服环境,追求美好生活,是实现自由而全面发展要求的体现,这也是其魅力所在。崭新的张生形象也因为契合了观众读者的积极娱乐需要唤起更深刻的共鸣,得到超越时空的喜爱。

People observe the logic and meaning of character＇s action and understand character from the positive entertain ment perspective together with the impact which the entertainment and spiritual need of audience have upon the character＇s image during the spread of stories. As a cultural consumption and an aesthetic object, ZHANG Jun-rui was created not only by the gifted writer but also by the collective creation under the positive entertainment perspective. He was an ideal image. His typical significance lies in the facts such as the dissatisfaction with current situation, the resistance to manacle, the struggle against difficulties, and the pursuit for ideal life. In a word, this embodies the requirement of realizing free and comprehensive development. New image of ZHANG J un-rui has evoked audience＇s much deeper resonance and been loved for ages since it has catered to audience＇s positive entertainment.