银发族旅游动机与旅游满意度影响实证研究——以旅游阻碍为干扰变数

An Empirical Study on Effect of Senior Tourist's Motivation on Level of Satisfaction with Tour Constraints as Moderated Variable

使用SPSS验证理论模型,研究探讨银发族的旅游动机与旅游满意度之间的影响,并以旅游阻碍为干扰变量,验证旅游阻碍的干扰变数效果。结果发现:旅游动机与旅游满意度有正向影响;旅游动机与旅游满意度会受到旅游阻碍之干扰影响,随着阻碍的增加会减少旅游动机与旅游满意度。最后将银发族研究的结果提出给予未来研究建议,以及旅游有关之相关行业业者做为参考数据,以增进两岸之间之银发族参与旅游动机与提升旅游的满意度。

This study explores the effects of senior tourist＇s motivation on the level of satisfaction with tour constraints as moderated variable.The theoretical model is tested with the linear structured equation modeling module in the SPSS software.A total of 230 effective questionnaires were returned.The results are as follows： first,senior tourists＇ motivation has positive effect on the level of satisfaction on tour;second,tour constraints may exert negative effect on senior tourists＇ motivation and level of satisfaction.Furthermore,we discuss the managerial implications and put forward suggestion for future research about these results.