摘要
针对跨国公司的进入 ,研究了我国企业的战略 ,选择 ,应以规模系统化战略 ,名牌”战略和联盟战略为主要对策。
Chinese enterprises strategy choices are discussed to solve the problems in transnation corporations which come into China.The main ways to deal with the situation are systematic strategy,'famous brand' strategy and alliance strategy.
关键词
竞争战略
名牌
联盟
跨国公司
中国
企业
strategy choice
\ systematic strategy
\ famous brand
\ alliance Liu Linhan: Senior Engineer,Guangdong Zhongchen Building Material Group Company,Maomin 525000,China.
