价值网络分析方法研究新进展

New Prospect of Research on Value Network Analytical Method

传统的价值链分析方法采用线性的分析脉络,而价值网络分析方法则更加注重合作与创新。在信息技术的普及,网络理论和博弈论的发展和应用的背景下,价值网络分析方法应运而生。价值网络分析主要包括整体分析、成熟度分析和价值网络地图的绘制等。价值网络分析方法在国外企业中得到成功的应用,但是,在将来,价值网络分析方法的普及应用仍然面临着一些挑战,价值网络分析方法还需进一步研究。

Traditional value chain analytical method applies linear analysis,but value network analytical method pays more attention to cooperation and innovation.With the development of IT,network theory and game theory,value network analytical method came into being.The content of value network analytical method includes global analysis,maturity analysis and drawing a value network map.Value network analytical method has been successfully use in foreign companies,but there are still some challenges to popularize this method in the future,and it needs further study.