市场营销专业“三维一体”实习基地建设的探索

An Exploration on Construction of Marketing Professional "Three Dimensions Integration" Practice Base

铜陵学院市场营销专业"三维一体"实习基地通过校企联合方式共建,从实验、实习、实训三个维度出发,共建嵌入式校内实验室、重点校外实习基地及课外实训平台,其核心要件在于校企双方各取所需、科学管理及双向渗透。从而说明,产学研合作教育是应用型人才培养的必由之路,全面契约式合作是产学研合作教育的深化阶段,产学研合作教育的长效机制仍有待探寻。

Tongling University Marketing Professional ＂Three Dimensions Integration＂ Practice Base is constructed through the way of University-enterprise cooperation.From three dimensions,University and enterprise construct the laboratory and key embedded practice base and extra-curricular training platform together.The core elements include demand basis and scientific management and mutual infiltration.Overall,the cooperation education is a necessary way to train application talents,full contractual cooperative education is the deepening stage,and the long-term mechanism of cooperation education is still to be discovered.