自媒体与公益传播

We-Media and Public-oriented Communication

在自媒体时代,极具平民特征的自媒体对于社会公益产生的作用,无论在平台提供、爱心集结还是在体制质疑、舆论监督以及意识传播等方面,都是其他媒体所难以比拟的。而这些作用,除了形成了对具体社会民众的帮助之外,也在不断地推动着社会权利与国家权力之间展开角力,推动着中国"公益"的转变。

In the era of We - Media, this new type of grassroots media exerts a non - comparable impact on public welfare undertakings, when it comes both to providing platforms, triggering and gathering public kindness, and questing political systems, supervising authorities as well as spreading ideology. Besides these functions, it offers aids to specific social communities, and intensifies the strangling between civil rights and national administrative acts, which sets the stage for transforming China＇s public welfare system.