我国体育产业学科建设、发展现状与对策

On the Discipline Construction of Sport Industry in China:Situation and Strategies

运用文献资料、专家访谈等研究方法,对我国体育产业学科建设、发展现状及存在的问题进行分析。在此基础上就进一步推进我国体育产业学科建设与发展提出对策:制定体育产业学科建设与发展的中长期规划;整合社会各方力量,实施体育产业智库工程;紧密联系社会实际,组织相关研究课题的招标与攻关;调整高校专业设置,培养体育产业经营管理的专业人才。

This paper, with the methods of literature review, expert interview and comparative analysis, discuses the present situation and strategies of the discipline construction of Chinese sport industry. The strategies include that long-term development program for the sport industry discipline construction should be established; social resources should be integrated to implement think tank project; social practice should be taken into consideration to organize related research projects. Finally, major program in universities should be readjusted to cultivate professionals in the field of sport industry management.