上海国内航空客运市场特征分析

Analysis of Shanghai Domestic Air Passenger Market

为深入了解上海航空客运市场特征,在分析上海航空运输市场发展环境的基础上,根据需求规模将上海航空客运市场细分为快线、大客流、中客流和低客流四类,并对每类细分市场分别从总体规模、航线机型匹配以及收益水平进行定量分析。结果表明,快线市场需求巨大供给充足,市场格局已经形成,大客流市场表现不稳定,中客流市场规模小,收益水平一般,而低客流市场收益良好,市场前景广阔。最后,根据市场特征给出航空公司进入上海市场的策略性建议。

In order to insight into the characteristics of Shanghai domestic air passenger market, four market segments is divided according to air line annual passenger flow, which are express market, large passenger flow market, medium passenger flow market and low passenger market. Meanwhile, this paper has a quantitative analysis of each market segment on the term of the overall size, aircraft type matching and the benefits. The results showed that the express market is a well developed and its demand tends to be intensive. The scale of the large passenger flow market and the medium passenger flow market is rising rapidly but small. The low passenger market is potential. Finally, some suggests are provided to the airlines who intend to enter ShangHai air passenger market.