网络营销中企业提高电子忠诚的策略分析

Strategy Analysis on Improving Electronic Loyalty in Internet Marketing

网络营销是传统市场营销在网络环境下的拓展和延伸,如何让网上顾客满意并转化为忠诚用户,是网商获取长远利益的关键。本文探讨了网络营销中电子忠诚的特点及影响因素,在此基础上提出了企业在网络营销中如何提高电子忠诚的策略。

Internet marketing is expanding and extending from the traditional marketing in the network environment, how to make online customers satisfaction and translate into loyalty is the key to network operators to obtain long-term interests. This paper discusses influencing factors and characteristics about the electronic loyalty, and on this basis, it puts forward some strategy for network operators how to improve electronic loyalty in the internet marketing.