物流企业战略联盟合作博弈分析

Study on Cooperative Game for Logistics Enterprises Strategic Alliance

在市场需求扩大化、竞争日益加剧以及信息技术不断发展的环境下,物流企业组建战略联盟成为参与竞争的必然选择。运用博弈理论对物流企业战略联盟中成员企业间的合作关系进行研究。通过改变博弈中的收益矩阵来影响博弈策略选择,并得出结论与解决思路。

Under the environment of the expansion of market demand, increased competition and the continuous development of information technology, establishing strategic alliance have become the inevitable choice for logistics enterprises. Cooperative relationship between mem^rs of logistics strategic alliances were studied by using game theory. The results showed that we could influence the choice of game strategyby c ＂hanging the earnings in pay off matrixes, and some conclusions and solutions were drawn from the model analysis.